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Advance Anti-Stigma
and Community Culture Strategy


There are deep-rooted stigmas associated with mental health. Patients and family members sometimes avoid getting help because of misconceptions about mental health care. The iMatter Anti-Stigma Campaign and Mental Health First Aid courses aim to decrease stigmas and open up the conversation that everyone deals with mental health from a variety of different perspectives regardless of background or experience.

Actions & Purpose:​

  • Market the inclusive iMatter Anti-Stigma Campaign Across All Media:

    • We record and distribute videos, annotate and share articles, develop billboards, offer a speakers bureau for live events and recruit iMatter Ambassadors as local champions to reduce mental health stigmas.

    • Multi-platform marketing of our anti-stigma campaign creates several touch points optimizing engagement along the way to decrease stigmas.

    • Click here for iMatter Anti-Stigma Campaign Videos, Articles and Resources.

    • For those interested in sharing their personal story around mental health, please fill out this interest form or contact Dallas Rau at


  • Expand Adult, Youth & Teen Mental Health First Aid Trainings:

    • Adult Mental Health First Aid teaches people how to recognize signs of mental health or substance use challenges in adults ages 18 and older, how to offer and provide initial help, and how to guide a person toward appropriate care if necessary.

    • Youth Mental Health First Aid provides adults with skills to use a 5-step action plan to help a youth who may be facing a mental health problem or crisis.

    • Teen Mental Health First Aid teaches teens in grades 10-12, or ages 15-18, how to identify, understand and respond to signs of mental health and substance use challenges in their peers.

    • Mental Health First Aid Flyer

    • Mental Health First Aid Interest Form


If you or someone else has a medical or mental health emergency or requires immediate assistance dial 911.


If you are experiencing a suicidal, substance use, and/or mental health crisis, or any other kind of emotional distress, or if you are worried about someone who may need crisis support dial 988.

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A Certified Non-Academic Partner of the National Network of Depression Centers

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