Anti-Stigma Campaign Resources    

There are deep-rooted stigmas associated with mental health. Patients and family members sometimes avoid getting help because of misconceptions about mental health care. Additionally, one in five adults experience a mental health issue in any given year. We are better together, tackling the mental health crisis as a community to help people overcome mental health stigmas.  


The iMatter Anti-Stigma Campaign, an effort by the Great Lakes Bay Region Mental Health Partnership and several other partners, aims to erase the stigma and open up the conversation that everyone deals with mental health from a variety of different perspectives.


In the following stories, you’ll hear from people from all walks of life. Their stories might sound like yours or someone you know. Resoundingly, you’ll also hear messages of hope.


We hope that the iMatter Anti-Stigma Campaign begins to eliminate the stigma around mental health, and beyond that, show you the strength of the human spirit, the power in community and connection and that you are not alone.  For those interested in sharing their personal story around mental health, please email


If you or someone you know is struggling, call the Substance Abuse & Mental Health Services Administration (SAMHSA) at 1-800-662-HELP (4357) or text BELONG to 741741.

Anti-Stigma Campaign Videos

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Matt Felan

Matt Felan shares his story about supporting a family member with mental health concerns and being proud of their ability to ask for help.

Click here for the video.

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J.W. Fisher

J.W. Fisher, president of Fisher Companies and steering team chairperson for the Great Lakes Bay Region Mental Health Partnership discusses unique position employers are in to address mental health and shares the Owner’s Guide to Creating and Implementing a Mental Health Program and rollout of the iMatter Anti-Stigma Campaign.

Click here for the video.

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Seth Perigo

Therapy in any form is an important tool in maintaining mental health. Seth Perigo shares how it’s become a regular part of his routine and the benefits he’s experienced from talking to someone.

Click here for the video.

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Rob Vallentine

Rob Vallentine shares how therapy has played an important role in overcoming childhood sexual abuse.

Click here for the video.

Anti-Stigma Campaign Articles

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Mark Bassett

Mark Bassett shares how therapy has played an important role in overcoming negative thoughts and self-talk.

Click here for the full story.

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Isaac Dieterman

A story of overcoming substance use, Isaac Dieterman is now a counselor helping others on their path to a better life.

Click here for the full story.

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Beth Sorenson Prince

Many women experience postpartum issues with mental health. Beth Sorenson Prince shares her experience with Perinatal Mood and Anxiety Disorder (PMAD) and brings hope to other mothers.

Click here for the full story.

Resources for K-12 Schools

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This toolkit contains a variety of resources to help each school building implement a successful campaign aimed at raising awareness of mental health and acceptance of mental illness.  Click on the link above to download the toolkit.


Click on the play button on the image to view the video.  You can also download the video by clicking the download button as the video plays.




The above links are downloadable versions of the iMatter logo.  Click on the links above to download the logo with no background or a white background.

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To connect or to ask questions, contact us at: